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Matt Woodruff
Verified
Co-founder, Constellation Agency and Contributor, Freelance
New York
Beats
Entrepreneurship Advertising Marketing Adtech
Content
By Matt Woodruff| Marketing Dive Verified The following is a guest post by Matt Woodruff, co-founder and chief product officer of marketing technology firm Constellation Agency. Opinions are the author's own. As rivals to the digital ad duopoly of Google and Facebook, TikTok and Snapchat boast niche value propositions that aim to differentiate them from the incumbents. Snapchat uses immersive advertising to build an engaged community of consumers while TikTok is the premier destination for Gen Z.
By Matt Woodruff| Inc. Verified As the co-founder and chief product officer of a fast-growing, bootstrapped startup, I have made my fair share of mistakes when it comes to hiring. But I have also gotten tremendously lucky. There is no rule book for hiring and retention (at least not one that I read) when my co-founder Diana Lee and I launched Constellation Agency, an ad-tech company and digital marketing agency, five years ago. We made decisions based on gut instinct and learned some painful lessons that forced us to evolve.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States