Matthew Welty - Profile and Journalist Details

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• How Cowboy Style Took Over the World

  By Matthew Welty Verified| shorturl.at@ PBR Cowboys explain how “Yellowstone,” Beyoncé, Morgan Wallen, and the world of riding bulls went mainstream. February 24, 2025João Ricardo Vieira riding a bull in the PBR. image via PBRIt’s Saturday night, deep in the bowels of Madison Square Garden, and a knife flies through the air, landing a foot in front of my Ariat boots. “That could have been bad,” a Professional Bull Riders (PBR) cowboy says to me.

  By Matthew Welty Verified · shorturl.at

  Feb. 24, 2025

• How Cowboy Style Took Over the World

  By Matthew Welty Verified| shorturl.at@ PBR Cowboys explain how “Yellowstone,” Beyoncé, Morgan Wallen, and the world of riding bulls went mainstream. February 24, 2025João Ricardo Vieira riding a bull in the PBR. image via PBRIt’s Saturday night, deep in the bowels of Madison Square Garden, and a knife flies through the air, landing a foot in front of my Ariat boots. “That could have been bad,” a Professional Bull Riders (PBR) cowboy says to me.

  By Matthew Welty Verified · shorturl.at

  Feb. 24, 2025

• Joe Freshgoods' New Balance Collaborations Have Aged Well

  By Matthew Welty Verified| Complex Verified After not liking Joe Freshgoods’ New Balances, I’m ready to admit I was wrong. February 21, 2025The Joe Freshgoods x New Balanace 992 "Aged Well." Via Joe Freshgoods. They say the true test of a man is if he can admit that he was wrong. Owning up to your missteps is never an easy thing to do, and certainly something I’m not well-versed in, but that’s what I’m here to tell you. It’s been five years since I tore into Joe Freshgood’s first New Balance shoe, a 992, during an episode of Full Size Run.

  By Matthew Welty Verified · Complex

  Feb. 21, 2025

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Company Info

Complex

Complex NTWRK is a media and commerce company formed in 2024 through the acquisition of Complex by the livestream shopping platform NTWRK. This merger creates a unified entity that focuses on youth culture, content, and e-commerce. Headquartered in New York City, with operations in California, the company employs around 280 staff. Originally founded in 2002 as Complex Networks, the company has evolved from a bi-monthly magazine into a multifaceted organization. It produces original programming for platforms like Netflix and Hulu, integrates livestream shopping into its ecosystem, and offers branded content and partnerships. Complex NTWRK also revives its ComplexCon pop-culture convention and reintroduces its magazine as part of its content strategy. The company collaborates with various brands and artists for exclusive product launches and has strategic partnerships, including one with Universal Music Group for music-related content.