Maura Maxwell - Profile and Journalist Details
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Maura Maxwell
Verified
Managing Editor, Fruitnet
London
Beats
Biography
Maura Maxwell is Latin America editor for the Market Intelligence group, publisher of Eurofruit, Asiafruit, Americafruit, Fresh Produce Journal and Produce Plus. Covering developments across the Latin American continent as well as in Spain, Maura rejoined Market Intelligence in 2013 following a number of years as a freelance contributor. Maura is a former editor of Eurofruit and Americafruit.
ciderBeer cocktails — also with sustainability or travel angles from time to time spirits
I only rarely cover men's sports.
Content
By Maura Maxwell Verified| Eurofruit Verified The Fresh Produce Association of the Americas (FPAA) has published a statement calling for the US administration to terminate the Tomato Suspension Agreement, which governs imports of Mexican tomatoes in the US, and urging domestic growers to improve their competitiveness rather than rely on duties.
By Maura Maxwell Verified| Eurofruit Verified Peru exported 39,689 tonnes of bananas worth US$34mn in the first quarter of 2025, representing a 12 per cent drop in volume and a 9 per cent drop in value compared to the year-earlier period. The analysis, from FreshFruit Peru, shows that the average per-kilogram price increased slightly to US$0.87, 3 per cent more than in the same period last year, helping to partially offset the lower volume.
By Maura Maxwell Verified| Eurofruit Verified The Avocado Institute of Mexico (AIM) has launched an initiative to enhance environmental stewardship in the country’s avocado industry. Path to Sustainability brings together members of grower-exporter association Apeam and the Mexican Hass Avocado Importers Association (MHAIA), setting clear commitments and measurable targets to build on previous progress on sustainability.
Company Info
Fruitnet
Fruitnet is a prominent source of news, insights, and analysis for the fresh produce industry. It is part of Fruitnet Media International GmbH, formed in 2015 through the merger of Market Intelligence Limited and Dr Rolf M Wolf Media GmbH. The company publishes several trade magazines, including *Eurofruit*, *Asiafruit*, *Fresh Produce Journal*, and *Produce Plus*, covering the industry across five continents. In addition to its publications, Fruitnet offers online news services that provide real-time information on market trends. The company organizes trade conferences in various countries, promoting networking and knowledge sharing among industry professionals. It also collaborates with major international fresh produce trade exhibitions, such as Fruit Logistica and Asia Fruit Logistica, enhancing its role in the global market. With offices in Germany, the UK, Spain, and Australia, Fruitnet serves a diverse audience, including suppliers, distributors, and retailers in the fresh produce sector.
London, United States