Maurice Cassidy - Profile and Journalist Details
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Maurice Cassidy
Verified
Entertainment Writer, The Shade Room
Los Angeles, London
Beats
Culture Food EntertainmentTravel
I no longer cover technology/cybersecurity from Toronto
Content
Company Info
The Shade Room
The Shade Room (TSR) is an independent media company based in Los Angeles, founded in March 2014 by Angelica Nwandu. Initially focused on Instagram, TSR has evolved into a multimedia platform that covers celebrity news, pop culture, politics, and breaking stories, particularly for the African American community. The company employs 35 full-time staff and operates across various social media platforms, including Instagram, Snapchat, TikTok, Twitter (X), YouTube, and its own website. TSR provides hourly updates on trending topics, exclusive interviews, and investigative journalism, blending professional reporting with audience contributions. The platform encourages community engagement through interactive forums and user-submitted tips. With a significant reach, TSR's Instagram account alone attracts 32 million users weekly and generates 1.5 billion impressions monthly. The company monetizes its content through partnerships, sponsored content, and advertising, leveraging its extensive social media presence.
Los Angeles, California, United States
Founded: 2014