Megan Salzano-Birch - Profile and Journalist Details
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Megan Salzano-Birch
Verified
Managing Editor and Digital Director, Floor Covering News
Huntington Station
Beats
utilities, mergers & acquisitions
Content
By Megan Salzano-Birch Verified| Floor Covering News Verified It’s time to call it what it is: a comeback. WPC reigned supreme over a decade ago when it first hit the market as a durable, stylish and water-resistant flooring choice with an approachable price tag. It started the luxury vinyl craze that continues today but was overtaken by its SPC sister subsegment due to even lower prices and higher design standards. However, SPC has taken a hit of late—and WPC has proven why it’s worth a second chance.
By Megan Salzano-Birch Verified| Floor Covering News Verified It’s an often-underused tool at any seller’s disposal, but financing is there to make the sale easier—and oftentimes, bigger. Specialty flooring retailers across the country attest to the power of financing in their own businesses where the benefits run the gamut from attracting new customers to retaining repeat business and building bottom lines and even fostering trust and loyalty.
By Megan Salzano-Birch Verified| Floor Covering News Verified It’s time to call it what it is: a comeback. WPC reigned supreme over a decade ago when it first hit the market as a durable, stylish and water-resistant flooring choice with an approachable price tag. It started the luxury vinyl craze that continues today but was overtaken by its SPC sister subsegment due to even lower prices and higher design standards. However, SPC has taken a hit of late—and WPC has proven why it’s worth a second chance.
Company Info
Floor Covering News
Floor Covering News (FCNews) is a prominent publication dedicated to the flooring industry. It serves as a vital information hub for flooring retailers, distributors, and manufacturers, delivering news, market insights, and educational resources. With 26 annual print issues and a strong digital presence, FCNews reaches over 11,000 professionals, providing valuable content on market trends, product innovation, and business strategies. The publication offers a range of services, including market reporting with annual statistical analyses, educational content like selling guides and product handbooks, and multimedia features such as video interviews and case studies. FCNews also covers key industry events, showcasing trade shows and highlighting major manufacturers. Its products include in-depth print and digital publications, special reports, and targeted advertising solutions for brands looking to connect with decision-makers in the flooring sector.
Huntington Station, United States
+1 516-932-7860
Founded: 1986