Meghan Chisholm - Profile and Journalist Details

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fabletics.com

Fabletics is a direct-to-consumer activewear brand founded in 2013 by Kate Hudson, Adam Goldenberg, and Don Ressler. Operating under the TechStyle Fashion Group, the company combines fashion-forward designs with performance functionality. Fabletics has developed a flexible membership model that allows customers to make monthly purchases or skip them, contributing to its rapid growth and a valuation of $5 billion. With over 95 physical stores and millions of members worldwide, the brand focuses on inclusivity, affordability, and quality. Fabletics specializes in women's activewear, offering a range of products including leggings, sports bras, tops, and outerwear made from high-performance fabrics. The brand emphasizes personalized shopping experiences through its VIP program, which provides tailored outfit recommendations and exclusive pricing. Fabletics integrates e-commerce with physical retail, enhancing customer engagement and convenience. The company aims to inspire active living by providing stylish, accessible activewear that caters to diverse body types.