Melanie Whyte - Profile and Journalist Details
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Melanie Whyte
Verified
Life and Relationships Editor, Betches
New York
Beats
esports musicgaming entertainment
NA
Content
Company Info
Betches
Betches Media is a digital media company founded in February 2011 by Aleen Dreksler, Jordana Abraham, and Samantha Sage. It began as the blog *Betches Love This* and has evolved into a multi-platform brand that targets millennial women with humor and commentary on modern culture. The company offers a variety of digital content, including articles, memes, and social media posts, as well as over 12 podcasts like *U Up?* and *The Betchelor*. Betches Media also publishes bestselling books and operates an e-commerce site, *Shop Betches*, for branded merchandise. The company has partnered with various brands, creating custom content that resonates with its audience. In 2023, Betches Media was acquired by LBG Media, enhancing its global content strategy while maintaining its editorial independence. With a reported annual revenue of $5 million and a growing team of approximately 101 employees, Betches Media continues to adapt to audience trends and expand its reach.
New York, , United States
+1 202-224-3121
Founded: 2011