Melina Palmer - Profile and Journalist Details
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Melina Palmer
Verified
Host, The Brainy Business
Tumwater
Beats
MS Word, Adobe Photoshop, Adobe Premiere Pro, Filmora, MS Office, Data Entry, Copy Writing
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Content
What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics
By Melina Palmer| audiobooks.com@ Adapting to change is part of life. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Because we really don't know how the brain works, we and our employees don't know what makes us more receptive to change. Employees can't tell their managers what they need to 'get on the train', and managers don't know either.
By Melina Palmer, David A. Yovanno, Todd Crawford, Scott Voelker| player.fm@ In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance of tapping into emotions and motivations when marketing products or services.
What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics
By Melina Palmer| audiobooks.com@ Adapting to change is part of life. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Because we really don't know how the brain works, we and our employees don't know what makes us more receptive to change. Employees can't tell their managers what they need to 'get on the train', and managers don't know either.
Company Info
The Brainy Business
The Brainy Business, founded by Melina Palmer, specializes in applying behavioral science to enhance productivity and influence within organizations. The company offers a range of educational resources, including behavioral science courses, a popular podcast, and corporate training sessions. These services aim to help individuals and teams effectively implement behavioral economics principles in their work. The podcast has gained international acclaim, reaching audiences in over 170 countries, and provides practical advice for applying behavioral economics in business. Melina Palmer also conducts corporate training and is a sought-after keynote speaker, sharing insights on effective communication and decision-making through the lens of behavioral science. Additionally, she teaches applied behavioral economics at Texas A&M University, further promoting the accessibility of this knowledge for businesses.
'+1 253-250-8064
Founded: 2014