Melissa Daniels - Profile and Journalist Details
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Melissa Daniels
Verified
Senior Reporter, Modern Retail
Yucca Valley
Beats
Biography
15+ years of experience reporting, editing and content creating. Currently a senior reporter at Modern Retail, covering e-commerce, retail DTC brands, consumer sentiment, labor movementsr, eliminating plastic and waste from supply chains.
Unions , Retail, ESG , Sustainability, Environment, E-commerce
Content
By Melissa Daniels Verified| Modern Retail Verified With prices of eggs at historic highs, Paas, the 144-year-old Easter egg-dyeing company, is leaning on old traditions and new sales channels to boost sales. Joe Ens, president of Paas parent company Signature Brands, told Modern Retail that the company is seeing demand in traditional retail and grocery environments.But this year, it’s broadened its e-commerce strategy. It’s directly investing in and managing an Amazon channel for the first time after previously selling through resellers
By Melissa Daniels Verified| Modern Retail Verified Direct-to-consumer meat and seafood company ButcherBox joined Target’s marketplace this week, a move meant to aid customer acquisition and eliminate the commitment that can hamper subscription models. ButcherBox, a privately held company founded in 2015, is on pace to hit $550 million in revenue this year. It currently has more than 400,000 subscribers
Company Info
Modern Retail
Modern Retail is a media brand established in 2019 under Digiday Media. It focuses on the transformation of the retail industry by providing insights into trends, challenges, and innovations. The brand covers various aspects of retail, including major retailers' strategies, shifts in consumer behavior, and advancements in technology. As a media outlet, Modern Retail produces articles, podcasts, and reports that analyze retail reinvention. Its content features earnings analyses, consumer responses to social media trends, and insights into promotional strategies from well-known retailers. The brand serves as a valuable resource for retail professionals, brands, and analysts, referencing major players in the industry.
New York, New York, United States
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