Melody Brue - Profile and Journalist Details
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Get connected with journalists todayMelody Brue
Verified
Principal Analyst, Analyst
Austin
Beats
Biography
Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders. Brue joined MI&S in 2020 as a Fintech analyst and quickly showed her capabilities spanned into other verticals. As the industry needs became increasingly evident, Mel took on the modern work “swimlane” in 2022. As with all MI&S analysts, Mel is no armchair thinker but a true operator with decades of experience in workplace issues and the technologies that affect them. Mel has her finger on the pulse of collaboration, CX, productivity tools, low and no-code solutions, and other workforce trends related to productivity, efficiency, and competitiveness across multiple verticals.
banking, CX, low and no-code solutions productivity tools, DEI, hybrid work modern work, retail tech, workforce trends financial services, ESG, collaborationFintech
I do not typically cover fashion or tech - But I always want to expand my beats!
Content
The Enterprise Apps Podcast, Ep 6: Adobe Summit, Supply Chain Volatility, Google/Wiz, Oracle Agents, and More
By Melody Brue, Robert Kramer, Patrick Moorhead| Moor Insights & Strategy@ In Episode 6 of The Enterprise App Podcast, Robert Kramer and Melody Brue dive into transformative trends in enterprise technology. From groundbreaking AI advancements in marketing to supply chain modernization and a closer look at major industry acquisitions, this episode is packed with insights on navigating today’s rapidly evolving digital landscape. 🎨 Adobe Summit HighlightsAI tools like Firefly and GenStudio transform content creation, enabling creative efficiency for B2B marketing.
By Melody Brue| Forbes Verified IBM launched the latest version of its dominant mainframe platform — the z17 — at its virtual IBM Z Day event this week. The z17, which features comprehensive AI integration, is designed to bring AI workloads closer to enterprise data. Embedded AI accelerators within its microprocessors support predictive and generative AI models alongside AI-powered security features. The z17 also leverages AI for critical system functions such as tuning and management.
By Melody Brue| Forbes Verified At SXSW 2025, I attended a featured session titled “From Cages to the Real World: The Dawn of Physical AI.” This panel discussion focused on the transition from the recent boom in AI infrastructure to an era of widespread autonomy driven by physical AI. This change is expected to make robotics more accessible and promote broader adoption of AI in consumer and industrial applications.
Company Info
Analyst
Austin, United States