Mercedes M. Cardona - Profile and Journalist Details
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Mercedes M. Cardona
Verified
Editorial Consultant, OMH Communications, Freelance
New York
Beats
Biography
Mercedes Cardona is a New York-based editorial consultant and founder of Commerce and Reads. She is a veteran journalist who has worked for media organizations including The Associated Press and Crain Communications. She was the editor of The Economist Group’s Marketing Unbound blog and served as the Assistant Business Editor-Enterprise of the AP and Financial Editor at Advertising Age. Cardona has contributed to books including Single Women and Money: How to Live Well on Your Income and The Advertising Age Encyclopedia of Advertising. Her writing has appeared in newspapers, websites and magazines worldwide including USA Today, GoodHousekeeping.com, Essence, The Huffington Post, and many others.
Media , Food, Cybersecurity, Travel , Marketing, Technology , Advertising
Entertainmnet
Content
By Mercedes M. Cardona Verified| Dark Reading Verified Identity-based attacks remain a favorite tactic of hackers; Verizon’s annual Data Breach Investigations Report found credentials are still the most popular attack vector in breaches. Enterprises continue to fight them by engaging in more robust identity and access management, but the mushrooming number of identities in use makes the effort ever more challenging.
By Mercedes M. Cardona Verified| Brand Innovators Verified “Seize the moment” is good life advice, but also a good directive for marketers looking to make an impact. This is especially true in a crowded TV landscape, where free ad-supported streaming television (FAST) is booming; marketers need to pay more attention not only to where and when their ads show up—but also the mood the program puts a viewer into, to make the best use of their TV spend, said Peter Crofut.
By Mercedes M. Cardona Verified| Brand Innovators Verified Storytelling and experiential marketing can be a secret sauce for marketers at a time when technology and artificial intelligence in particular are taking over many marketing functions. Good storytelling can build brands, but creating memorable experiences and connecting with consumers at a human level requires touching them in real life and obeying the trope of “meeting them where they are,” said speakers at the Leadership in Brand Marketing Summit during the South by Southwest festival.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States