Michael Bürgi - Profile and Journalist Details
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Michael Bürgi
Verified
Senior Editor, Media Buying and Planning, Digiday
New Jersey, New York
Beats
Education , Current Affairs , Human Interest Stories , Social
Everything that isn't in the above.
Content
By Michael Bürgi Verified| Digiday Verified While ShopTalk schedules something on the level of 50,000 such meetings, the scaled down version for Possible is closer to 3,000 according to Mark Shashoua, CEO of Hyve Group. Even MMA Global, the organization that co-founded Possible and remains the marketing driving force behind it, is purchasing several meetings to showcase some of its knowledge to interested parties.
Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
By Michael Bürgi Verified| Digiday Verified This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances.
By Michael Bürgi Verified| Digiday Verified By Michael Bürgi • April 10, 2025 • Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution. The latest example, Digiday has learned, comes from Brandtech Group’s Pencil unit, which is charged with offering AI-driven creative marketing solutions for a number of clients.
Company Info
Digiday
Digiday is a vertical media company founded in 2008 by CEO Nick Friese, based in New York City. The company focuses on industries transitioning from analog to digital, including media, marketing, retail, fashion, beauty, and workplace dynamics. Digiday operates four core brands: Digiday, Glossy, Modern Retail, and Worklife, each addressing specific sectors and trends. The company generates revenue through events, memberships, advertising, and marketing services, with an annual revenue of $14.9 million and a team of 311 employees. Digiday offers premium content, research, and advisory services, and hosts industry-specific summits and forums. It emphasizes community-driven content and multiplatform storytelling, aiming to provide quality journalism and insights into digital transformation across various industries.
New York, New York, United States
'+1 203-536-5697
Founded: 2008