Michael Fernie - Profile and Journalist Details
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Michael Fernie
Verified
Head of Social Video, DriveTribe
Beats
trucks, CUVs SUVs, cars Li-Ion battery and battery tech, automobiles H2, BEVsMobility
data centers
Content
By Michael Fernie Verified| Car Throttle Verified Winter’s a time of year that throws up lots of different road conditions, none of which are particularly friendly to cars or drivers: ice, snow, rain, salt, early nights and low, blinding sunlight. There are, of course, some ways of staving off the worst effects of winter on cars, and the one we arguably hear the most about are winter tyres.
By Michael Fernie Verified| Car Throttle Verified If you get down to the ground and have a nosy through the wheel spokes of a vehicle equipped with drum brakes, you may be able to spot the edge of a plate nestled behind the brake drum itself. This is a backing plate – something you’ve likely never given much thought to, but it’s the unsung hero of a braking system. In short, a backing plate is a pressed plate steel on which the wheel cylinder and brakes shoes are mounted to.
By Michael Fernie Verified| Car Throttle Verified Winter’s a time of year that throws up lots of different road conditions, none of which are particularly friendly to cars or drivers: ice, snow, rain, salt, early nights and low, blinding sunlight. There are, of course, some ways of staving off the worst effects of winter on cars, and the one we arguably hear the most about are winter tyres.
Company Info
DriveTribe
DriveTribe is a global automotive community platform founded in 2016 by Jeremy Clarkson, Richard Hammond, James May, Andy Wilman, and Ernesto Schmitt. It serves as a digital hub for motoring enthusiasts, allowing users to share content and connect with others who have similar automotive interests. The company focuses on creating high-quality automotive content for various social media platforms, including YouTube, Instagram, Twitter, Facebook, and TikTok. DriveTribe offers content creation services, utilizing its expertise in filming and editing to deliver engaging projects for clients. With over 555 million plays on its video content and 8 million subscribers and followers across all platforms, DriveTribe has made a significant impact in the automotive content space.
United Kingdom, United Kingdom
+44 20 7330 7500
Founded: 2016