Michelle Evans - Profile and Journalist Details
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Michelle Evans
Verified
Senior Head of Global Digital Consumer Research, Euromonitor and Contributor, Forbes
Chicago
Beats
Broad-spectrum automotive news, sports cars and more., including tuning technology, vehicle test drives engines, electric vehicles
I do not cover sports.
Content
By Michelle Evans| Forbes Verified Companies that didn’t start in retail are now competing for shoppers’ attention and spend. Think: social networks like TikTok and YouTube; streaming services like Netflix and Roku; and gaming platforms like Roblox and Twitch. These platforms weren’t originally built for commerce but continue to expand such capabilities with shoppable content, marketplaces or their own merchandise sites.
By Michelle Evans| Forbes Verified Companies that didn’t start in retail are now competing for shoppers’ attention and spend. Think: social networks like TikTok and YouTube; streaming services like Netflix and Roku; and gaming platforms like Roblox and Twitch. These platforms weren’t originally built for commerce but continue to expand such capabilities with shoppable content, marketplaces or their own merchandise sites.
By Michelle Evans| Forbes Verified Retail is being reinvented. New business models, channel expansion and shopper expectations continue to change the landscape. These three areas redefine industry rules and relationships—transforming the path to purchase in the process. Euromonitor International explores the ways that retail is being reinvented in a new report published in partnership with the National Retail Federation (NRF).
Company Info
Forbes
Chicago, United States