Michelle Hawley - Profile and Journalist Details
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Michelle Hawley
Verified
Senior Editor, CMSWire
Muncy, Pennsylvania
Beats
Environment , Local News , Community Events , Justice
personal gossip
Content
By Michelle Hawley Verified| CMSWire Verified Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience. AI adoption is happening — cautiously but steadily. Executives agree that while AI is promising, it hasn’t yet been fully embedded across organizations. Companies are still testing use cases and learning where it fits. Data silos and tech stack sprawl remain major hurdles.
By Michelle Hawley Verified| CMSWire Verified Jon Miller breaks down why the B2B playbook is broken — and how AI, brand and buying groups are reshaping the future of marketing. The MQL Addiction. The obsession with MQLs leads to short-term thinking in B2B marketing. The focus on volume over value has hurt customer relationships and undermined long-term growth. The Gumball Machine Mentality.
By Michelle Hawley Verified| CMSWire Verified Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience. AI adoption is happening — cautiously but steadily. Executives agree that while AI is promising, it hasn’t yet been fully embedded across organizations. Companies are still testing use cases and learning where it fits. Data silos and tech stack sprawl remain major hurdles.
Company Info
CMSWire
CMSWire is a prominent online community dedicated to digital customer experience and professionals in the digital experience field. Operated by Simpler Media Group for over two decades, it serves a network of more than 5 million members, primarily business leaders and senior practitioners from medium to large organizations in North America. The platform provides a wealth of resources, including news, events, podcasts, and research, fostering engagement through a Contributor Community of over 400 specialized writers. CMSWire also features a mobile app that offers a personalized experience for accessing content on the go. Additionally, it recognizes excellence in the industry through its annual IMPACT Awards, which honor outstanding contributions in customer experience. The platform also provides advertising options for businesses aiming to connect with its influential audience.
San Francisco, California, United States
'+1 800-939-1913
Founded: 2003