Michelle Payot - Profile and Journalist Details
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Michelle Payot
Verified
Events Editor, blogTO
Toronto
Beats
Health , Environment , Climate , Gender , Lifestyle
I do not write about religion, sports or cars.
Content
Company Info
blogTO
blogTO is a digital media company based in Toronto, established in 2004. It focuses on local news, culture, events, and lifestyle content, catering primarily to Millennial and Gen Z audiences. Acquired by ZoomerMedia in January 2022, blogTO is part of the Zoomer Digital Network, which enhances its reach and engagement across Canada. The company generates $3 million in annual revenue and employs 31 staff members. blogTO offers a variety of services, including content creation, branded content, event listings, video production, and newsletter features. It publishes articles, reviews, and guides on topics such as food, entertainment, and urban trends. With over 6 million unique monthly visitors and 3.2 million social media followers, blogTO effectively connects local businesses, national advertisers, and recruitment agencies with Toronto's urban demographic. The company is dedicated to hyperlocal storytelling, positioning itself as a trusted voice in the community.
Toronto, Ontario, Canada
'+1 416-536-1040
Founded: 2004