Michelle Williams - Profile and Journalist Details
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Michelle Williams
Verified
Contributor, Forbes
Dallas
Beats
Biography
Michelle Williams is an award-winning wine writer. In addition to her Forbes column, her work appears in numerous prestigious wine publications. Michelle’s writing examines the wine industry through an applied ethics lens, resulting in stories covering marginalized labor issues, wine geopolitics, vineyard destruction with EPA approved herbicide, cultivating old vines, impact of soil microbiome on fine wine, and the positive effect of diversity, to highlight a few. Michelle is also a member of the Circle of Wine Writers and holds an advanced certification from the Wine & Spirits Education Trust. In addition to writing, Michelle is a wine educator, speaker, and judge, and co-host of Just Getting Better podcast.
Fitness , Beauty, Finances, –, Wine Industry , Podcast , Issues , Women , Health , Self Care
Investigative reporting
Content
By Michelle Williams| Forbes Verified Many of today’s wine industry headlines predict doom and gloom for the year ahead. As Cyril Penn of Wine Business Monthly explains in Outlook & Trends: Beyond the Negative Headlines, “There's no way to sugar coat it: the value of wine sales is flat and in terms of cases sold, the industry is down.”While the industry is experiencing rocky times, headlines do not tell the entire picture.
By Michelle Williams| Forbes Verified It seems expensive marketing campaigns, celebrity endorsements, and social media is paying off – Americans consumed over 26.5 million cases of sparkling wine last year, up from 17 million in 2022. Nearly a quarter of those surveyed reported consuming sparkling wine at least twice per week. As Champagne prices continue to rise, many have turned to Prosecco as a lower cost alternative, but this exchange can result in consuming diminished quality.
By Michelle Williams| Forbes Verified The wine most associated with Argentina is Malbec. Yet, it’s Cabernet Sauvignon, the country’s third most planted grape, that is quietly garnering well-earned attention. “We have a delicious secret—Argentina is more than Malbec,” says Matt Hedges, co-founder of Vino del Sol. “Thinking of Argentina as only Malbec is like thinking of California as only Zinfandel.”Why Does Argentina Produce Such High-Quality Cabernet Sauvignon?
Company Info
Forbes