Mike Driehorst - Profile and Journalist Details

Beats

Biography

Mike Driehorst is a SmartBrief senior editor, working on newsletters covering social media, advertising, agencies, interactive and multicultural marketing, as well as the mobility industry. After an early career in newspaper journalism, Mike worked in public relations, social media and digital marketing on both the agency and client-side for 20 years before joining SmartBrief in early 2019.

Content

Total articles 100

• Valentine's Day 2025: How brands can connect with buyers

  By Mike Driehorst Verified

  Feb. 05, 2025

• Mimetic behavior and Aspiration Economy: Who's really choosing what you want?

  By Mike Driehorst Verified

  Jan. 06, 2025

• If you don’t CARE, you can’t act

  By Mike Driehorst Verified

  Mar. 02, 2025

As seen in

Company Info

SmartBrief

SmartBrief is a digital media publisher based in Washington, DC, with an additional office in New York City. Founded in 1999 and now a subsidiary of Future Plc, SmartBrief specializes in delivering targeted business news and industry-specific insights through its proprietary technology. The company distributes over 250 industry-specific digital newsletters across various sectors, including business, healthcare, education, finance, marketing, retail, and technology. SmartBrief partners with trade associations, corporations, and professional societies to reach more than 5.8 million subscribers, including senior executives and industry professionals. It also offers advertising solutions that help advertisers engage decision-makers through automated email marketing. Under the leadership of President and CEO Richard D. Stamberger, SmartBrief continues to expand its B2B operations and enhance its automated marketing solutions following its acquisition by Future Plc. The company employs approximately 145 staff members and reported a revenue of $56.6 million.