Mike Driehorst - Profile and Journalist Details
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Mike Driehorst
Verified
Senior Editor, SmartBrief
Michigan
Beats
Biography
Mike Driehorst is a SmartBrief senior editor, working on newsletters covering social media, advertising, agencies, interactive and multicultural marketing, as well as the mobility industry. After an early career in newspaper journalism, Mike worked in public relations, social media and digital marketing on both the agency and client-side for 20 years before joining SmartBrief in early 2019.
social mediaMarketing Communications (advertising marketing in general) as well as some mobility / transportation topics. digital marketing
Content
By Mike Driehorst Verified| SmartBrief Verified 3 min read MarketingMarketing Strategy@ Let’s be real — Valentine’s Day isn’t just about roses and candle-lit dinners anymore. It’s evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance.
By Mike Driehorst Verified| SmartBrief Verified 5 min read MarketingMarketing Strategy@ We are at a critical but interesting point in marketing: the rise of the Aspiration Economy. We are living through a fascinating transformation in how desires are created, marketed and satisfied.
By Mike Driehorst Verified| Medium@ Mike Driehorst·Follow3 min read·--Image via Alexa/PixabayAre you happy with how the 2024 U.S. general election turned out? If so, F*** you, you unpatriotic American and move on. If not, then read on. During the 2024 presidential election, only 63.88% of registered US voters cast a ballot. Donald Trump won with just 49.81% of votes cast (77,303,568) while Kamala Harris tallied 48.34% of total votes cast (75,019,230).
Company Info
SmartBrief
SmartBrief is a digital media publisher based in Washington, DC, with an additional office in New York City. Founded in 1999 and now a subsidiary of Future Plc, SmartBrief specializes in delivering targeted business news and industry-specific insights through its proprietary technology. The company distributes over 250 industry-specific digital newsletters across various sectors, including business, healthcare, education, finance, marketing, retail, and technology. SmartBrief partners with trade associations, corporations, and professional societies to reach more than 5.8 million subscribers, including senior executives and industry professionals. It also offers advertising solutions that help advertisers engage decision-makers through automated email marketing. Under the leadership of President and CEO Richard D. Stamberger, SmartBrief continues to expand its B2B operations and enhance its automated marketing solutions following its acquisition by Future Plc. The company employs approximately 145 staff members and reported a revenue of $56.6 million.
New York, New York, United States
+1 202-737-5500
Founded: 1999