Mike O'Brien - Profile and Journalist Details
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Mike O'Brien
Verified
Senior Logistics Writer, The Robinson Agency
New York
Beats
Happenings in the community I live such as features about individuals and their accomplishments and attributes to the area.
Content
By Mike O'Brien|Multichannel MerchantVerifiedThe digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration. Marketers have had very strong reactions, complaining about the differences in the UI as well as features and functions that went away; some even held mock funerals.
By Mike O'Brien|Multichannel MerchantVerifiedBowing to pressure from investors, Pitney Bowes has replaced longtime CEO Marc Lautenbach, who is also leaving the board of directors, while a company statement on the news points to the likelihood of a pending sale of the money-losing global ecommerce unit, which investors have also called for. The Pitney Bowes board today named EVP and Group President Jason Dies as interim CEO. Previously, Dies, an eight-year veteran of the firm, had headed up the Sending Technologies (SendTech) unit.
By Mike O'Brien|Multichannel MerchantVerifiedThe digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration. Marketers have had very strong reactions, complaining about the differences in the UI as well as features and functions that went away; some even held mock funerals.
Company Info
Dallas, Texas, United States