Mike Razak - Profile and Journalist Details
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Verified
Blogger, aBlogtoWatch
Beats
technologygeneral news
During the pandemic we don't cover sports.
Content
By Mike Razak| aBlogtoWatch Verified I think H. Moser & Cie. may have caught the food-watch bug during its collab with Studio Underd0g. The latter is well-known for using different foodstuffs as inspiration for its dials, from the Moser collab’s passion fruit to watermelon to mint chocolate chip ice cream. Moser has always liked a bit of fun, from its Swiss Alp watch to its cheese watch to its Frankenstein Homage mashup. But until its Studio Underd0g collab, it didn’t really involve food beyond color naming.
By Mike Razak| aBlogtoWatch Verified I knew it as soon as I saw the press release. IWC was dropping a banger. Black (ceramic) and gold? Textured dial? Perpetual calendar? Digital display? Booyakasha! I was drinking the IWC Kool-Aid right away, and once we got hands-on with the new (deep breath) IWC Pilot’s Watch Performance Chronograph Perpetual Calendar Digital Date-Month, I knew I was right. I knew it! There was no way this monster wasn’t going to be… a monster.
By Mike Razak| aBlogtoWatch Verified I think H. Moser & Cie. may have caught the food-watch bug during its collab with Studio Underd0g. The latter is well-known for using different foodstuffs as inspiration for its dials, from the Moser collab’s passion fruit to watermelon to mint chocolate chip ice cream. Moser has always liked a bit of fun, from its Swiss Alp watch to its cheese watch to its Frankenstein Homage mashup. But until its Studio Underd0g collab, it didn’t really involve food beyond color naming.
Company Info
aBlogtoWatch
aBlogtoWatch is a prominent digital media platform focused on horology, founded in 2007 by Ariel Adams. Based in California, it attracts over one million monthly visitors and serves as a vital resource for watch enthusiasts, collectors, and industry professionals. The platform offers comprehensive coverage of timepieces, luxury consumer behavior, and industry trends. The company produces a variety of content, including reviews, buying guides, and editorial articles on wristwatches, along with hands-on videos and podcasts. aBlogtoWatch also reports on major watch events like Baselworld and Watches & Wonders, providing insights into new releases and industry developments. Additionally, it offers educational resources that analyze watchmaking techniques and market trends. The platform collaborates with luxury watch brands to create sponsored content, enhancing product visibility for both brands and retailers.
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Founded: 2007