Mike Shields - Profile and Journalist Details

Beats

Content

Total articles 2360

• Apple Tried To Destroy Meta’s Ad Business. Here’s How It Emerged Stronger Than Ever.

  By Mike Shields| bigtechnology.com@ In an instant, Apple brought the hammer down on Meta’s ad business. After allowing developers to monitor people’s activity from app to app, the iPhone maker asked them if they wanted to be tracked. Most, unsurprisingly, said no. That hit Meta right where it hurt. The social giant's secret weapon was its ability to target people with great precision — since most used their real identities on Facebook, Instagram and WhatsApp — and figure out whether the ads they saw led to purchases off Facebook.

  By Mike Shields · bigtechnology.com

  Feb. 20, 2025

• Just How Screwed is the Internet?

  By Mike Shields| Substack@ I was looking for a recent headline regarding the state of the open web when it comes to advertising, and was first served this Gemini AI overview, which sort of says it all:AI OverviewThanks for reading Next in Media! Subscribe for free to receive new posts and support my work. Learn moreYes,the open web is facing significant challenges and is considered by many to be in trouble, particularly in the face of increasing dominance by large tech companies and walled gardens.

  By Mike Shields · Substack

  Feb. 11, 2025

• Apple Tried To Destroy Meta’s Ad Business. Here’s How It Emerged Stronger Than Ever.

  By Mike Shields| bigtechnology.com@ In an instant, Apple brought the hammer down on Meta’s ad business. After allowing developers to monitor people’s activity from app to app, the iPhone maker asked them if they wanted to be tracked. Most, unsurprisingly, said no. That hit Meta right where it hurt. The social giant's secret weapon was its ability to target people with great precision — since most used their real identities on Facebook, Instagram and WhatsApp — and figure out whether the ads they saw led to purchases off Facebook.

  By Mike Shields · bigtechnology.com

  Feb. 20, 2025

As seen in

Company Info

TVREV

TVREV is an analyst group focused on the media, advertising, streaming, and technology sectors. Comprised of experienced journalists and executives, the company provides expert insights into the changing landscape of TV and streaming media. TVREV offers a variety of services to help companies navigate this dynamic environment. Their Content Marketing Program allows brands to connect with a large audience of subscribers and social media followers. They also host webinars featuring industry speakers, exclusive executive dinners for networking, and consulting services to keep clients informed about industry developments. Additionally, TVREV publishes data and measurement reports that analyze audience trends and market shifts, and companies can sponsor their weekly newsletters to reach targeted audiences. With a team of seasoned professionals, including co-founder Alan Wolk and publisher Jason Damata, TVREV is a valuable resource for networks, platforms, agencies, brands, and ad tech companies looking to adapt to the evolving media landscape.