Miles Atherton - Profile and Journalist Details
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Miles Atherton
Verified
Advisor, Anime Trending
San Francisco Bay
Beats
Biography
Miles Atherton (previously known as Miles Thomas) is the CEO of White Box Entertainment, the leading marketing and intelligence consultancy focused on anime. He writes "Anime by the Numbers" and serves as an advising board member for Anime Trending, the #1 anime magazine in the English-speaking world. Since studying Agricultural Economics at UC Davis, he’s built a career as an award-winning marketing executive in the entertainment industry with a love of data journalism. He’s also written for Anime Buscience, Anime News Network, and Crunchyroll News. He served as executive editor and director of Crunchyroll News from 2016 to 2021.
Viewership Behavior , Entertainment Industry, AI, Anime, Branding , Statistics
None, open to all stories.
Content
By Miles Atherton| Substack@ While many industries panic in response to Trump’s tariffs, the anime and manga industries both in Japan and in the U.S. sit in an interesting place. While there’s some cause for concern, other parts of the industry are more shielded. Here’s what we know so far. But first…. - Miles A. Anime and gaming, while often represented as symbiotic hobbies, do not translate to monolithic consumer behaviors.
By Miles Atherton| Substack@ A few recent reportshave claimed that Crunchyroll and Netflix have almost complete control of the anime market outside of Japan. While that’s partially true, the reality of the situation is a bit more complicated. But first…. - Miles A. Chloe is on vacation this week, so Miles, Malu, and I have brought you a fun anime chart instead! I’m not a sports fan myself, but I love Haikyu!!, Yuri!!! on ICE, and Free! as much as the next fujoshi. But what about more recently released sports anime?
By Miles Atherton| Substack@ Welcome to the first edition of Anime by the Numbers, a weekly newsletter covering the ins and outs of the overseas anime and manga business!The last few months have seen quite a few claims that Netflix has a dominant position in anime globally, but I think the numbers suggest anything but. We’ll get into that soon, but first…- Miles Atherton, White Box Entertainment Founder & CEOThe sub vs. dub debate is a contentious and never-ending battle in the overseas anime community.
Company Info
Anime Trending
Anime Trending is "Your Voice in Anime" – the leading international marketing agency for all Japanese media. With clients including KADOKAWA, Warner Bros. Japan, Milan Records, Netflix, Aniplex, Crunchyroll, and TWIN ENGINE, Anime Trending understands the needs of publishers, as well as those of fans: the company began in 2013 as an online magazine for overseas otaku, where it has since hosted 10 years of awards ceremonies, generated tens of millions of site visits, and gained over 3M SNS followers. This passion project provides unmatched intelligence and insights into the anime and manga community and has informed the consultancy work since 2019.
Founded: 2013