Miles Atherton - Profile and Journalist Details

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Miles Atherton

Miles Atherton

Verified

Advisor, Anime Trending

San Francisco Bay

Biography

Miles Atherton (previously known as Miles Thomas) is the CEO of White Box Entertainment, the leading marketing and intelligence consultancy focused on anime. He writes "Anime by the Numbers" and serves as an advising board member for Anime Trending, the #1 anime magazine in the English-speaking world. Since studying Agricultural Economics at UC Davis, he’s built a career as an award-winning marketing executive in the entertainment industry with a love of data journalism. He’s also written for Anime Buscience, Anime News Network, and Crunchyroll News. He served as executive editor and director of Crunchyroll News from 2016 to 2021.

Final Covers

Viewership Behavior , Entertainment Industry, AI, Anime, Branding , Statistics

Doesn’t Cover

None, open to all stories.

Journalist Type

Seniority Positions

Medium Formats

Content

Total articles 9

  • How Trump’s Tariffs Affect the Anime & Manga Industry

    By Miles Atherton

    Apr. 10, 2025

  • The Crunchyroll & Netflix Anime Duopoly Explained

    By Miles Atherton

    Apr. 02, 2025

  • The Problem With Netflix Anime Data

    By Miles Atherton

    Mar. 19, 2025

As seen in

Company Info

Anime Trending

Anime Trending is "Your Voice in Anime" – the leading international marketing agency for all Japanese media. With clients including KADOKAWA, Warner Bros. Japan, Milan Records, Netflix, Aniplex, Crunchyroll, and TWIN ENGINE, Anime Trending understands the needs of publishers, as well as those of fans: the company began in 2013 as an online magazine for overseas otaku, where it has since hosted 10 years of awards ceremonies, generated tens of millions of site visits, and gained over 3M SNS followers. This passion project provides unmatched intelligence and insights into the anime and manga community and has informed the consultancy work since 2019.

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Founded: 2013