Minda Smiley - Profile and Journalist Details
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Minda Smiley
Verified
Senior Analyst, EMARKETER
New York
Beats
social mediaTechnology non-profit travel marketing and business.
No request is too big or too small.
Content
By Minda Smiley|EMARKETERUS creator podcast revenues will approach $1 billion this year, per our forecast. That marks a 27.3% jump YoY. Podcast creator revenues are growing at nearly twice the rate of social media creator revenues, which will increase 15.8% YoY to $17.76 billion in 2025, according to our estimates. Podcasting represents a small share of total creator revenues.
By Minda Smiley|EMARKETERThough several factors explain Reddit’s time spent growth, much of it stems from Reddit offering perspectives from real people that are harder to come by these days. Reddit is seeing bigger time spent gains YoY than any other social platform we track. We expect US Reddit users to spend an average of 34 minutes per day on the platform this year, a 3.7% jump YoY.
By Minda Smiley|EMARKETERBrands can’t run ads within DMs, but they’re getting close. In September, Snapchat said it would begin testing Sponsored Snaps—sponsored messages that appear within its main chat tab. That’s the biggest indication yet that platforms are serious about turning messaging into a monetizable space. Snapchat’s first Sponsored Snap was for the movie Wicked. Users receive a limited number of these Snaps, which eventually disappear if left unopened. TikTok is experimenting with conversational ads.
Company Info
EMARKETER
EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.
New York, United States
+1 800-405-0844
Founded: 1996