N Jayalakshmi - Profile and Journalist Details
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N Jayalakshmi
Verified
Editor, Retail 4 Growth
Karnātaka
Beats
R&D pre-clinical trialsDrug discovery drug target identification
new age, self help
Content
By N Jayalakshmi| Retail 4 Growth@ In the entire spectrum of consumer’s offline retail journey, the right store solutions often play an integral role in defining brand personality and therefore customer perception. Fast fashion brand, Zecode, which aims to resonate with the sartorial code of Gen-Z, sought to make its presence in a store space that is sleek, aesthetic and accessible at the same.
By N Jayalakshmi| Retail 4 Growth@ “Quality sleep is a basic human need and it’s everyone’s fundamental right to be able to enjoy that by accessing a range of sleep solutions. This was the concept behind ‘Beyond Sleep’,” says Satish Kumar Malhotra, Director - Sales and Marketing, VFI Group, while talking about the company’s recent foray into brick and mortar retail with its exclusive store brand ‘Beyond Sleep’. The store, located at DLF City Center in Gurgaon and spanning 5000 sq.
By N Jayalakshmi| Retail 4 Growth@ In the entire spectrum of consumer’s offline retail journey, the right store solutions often play an integral role in defining brand personality and therefore customer perception. Fast fashion brand, Zecode, which aims to resonate with the sartorial code of Gen-Z, sought to make its presence in a store space that is sleek, aesthetic and accessible at the same.
Company Info
Retail 4 Growth
Bengaluru, Karnataka, India