Nandini Thiagarajan - Profile and Journalist Details
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Get connected with journalists todayNandini Thiagarajan
Verified
Sub Editor, The Hindu Business Line
Chennai
Beats
Biography
Driven to craft compelling narratives and shape the future of communication, I remain open to new experiences. I aim to innovate, inspire, and influence tangible change in the world through creative storytelling.
Economics , Business, Finance, World affairs, Science And Technology , Politics
Adventure TravelExtreme Adventure
Content
The Royals Began Their British Caribbean Colonies Tour With Protesters Seeking Repaprtions From the Family for Slavery
By Nandini Thiagarajan Verified| The Quint Verified Kate Middleton and Prince William are on their Royal Tour of the British Caribbean colonies. They reached Jamaica on Tuesday, 22 March 2022 and were met with a barrage of criticism. Pictures of the couple waving to children through a fence, Kate posing next to a statue of Bob Marley, etc., are making their way through the internet and social media users are not pleased. Kate Middleton greeting children through a fence(Photo Courtesy: Twitter)The pictures are being called ‘tone deaf’.
Dairy Company Country Delight Uses the Tag ‘Founded by IIM Alumni’ on Their Milk Packets, Sparks a Debate Online
By Nandini Thiagarajan Verified| The Quint Verified The milk was from a company called Country Delight, a startup founded by Chakradhar Gade and Nitin Kaushal, both graduates from IIM Indore's 2007 batch. The debate began on Twitter after a user, Namanbir Singh, shared a picture of the packet alongside the caption, “What’s the point of writing your college name on a MILK PACKET!???” He further wrote, "I have noticed that a lot of people are insulting the college, while it's not their fault.
Ola New Marketing Campaign Is a Tough Pill to Swallow for Its Users as They Express Their Distaste on Social Media
By Nandini Thiagarajan Verified| The Quint Verified Nowadays marketing strategies of companies have to be funny, creative and more eye-catching than ever. Companies need to continuously find innovative ways to keep their customers engaged with their product or service. In a bid to do so, Ola released a new marketing campaign to introduce new discounts on their Ola Dash service and it sent it’s users on an anxiety spiral.
Company Info
The Hindu Business Line
Business Line, also known as The Hindu Business Line, is an Indian business newspaper published by Kasturi & Sons Limited. Established in 1994 and headquartered in Chennai, Tamil Nadu, it covers a variety of industry sectors, including agriculture, aviation, automotive, and IT, through weekly specials. The newspaper is available in both print and digital formats, with printing operations at 17 centers across India, reaching major metropolitan and emerging Tier I and II cities. Business Line offers free online archives, allowing readers to access past issues. With a daily circulation of approximately 117,000 copies, it serves a diverse readership of professionals and businesses interested in economic news. The publication has a revenue of around $19.7 million and employs approximately 199 people.
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Founded: 1994