Nayden Tafradzhiyski - Profile and Journalist Details
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Verified
Editor and Content Manager, Business of Apps
London
Beats
Operations Security, Networking , CIO , Applications, Cloud, Enterprise Technology, Software Development , Emerging Tech
Nothing down the Q-theory rabbit holes.
Content
By Nayden Tafradzhiyski| Business of Apps (Podcast)@ The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce.
By Nayden Tafradzhiyski| Business of Apps (Podcast)@ The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this guide gives you the tools to succeed.
By Nayden Tafradzhiyski| Business of Apps (Podcast)@ The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce.
Company Info
Business of Apps
Business of Apps is a B2B media company founded in 2014 and operated by Soko Media. It serves the app industry by providing specialized content and marketplaces tailored for app developers, designers, and consultants. The company focuses on delivering news, analysis, and data-driven insights to help professionals navigate market trends and dynamics. The company publishes articles, reports, and case studies on various aspects of app development, including monetization strategies. It also offers market data and benchmarks to support app businesses. Business of Apps connects industry professionals through its marketplace, facilitating collaboration and networking opportunities. The company partners with development teams like Mugo Web to enhance its technical infrastructure and optimize content management systems.
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Founded: 2009