Nayiri Mampourian - Profile and Journalist Details

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Nayiri Mampourian

Nayiri Mampourian

Verified

Senior Fashion Editor, Who What Wear

Los Angeles

Final Covers

travel, healthNews, lifestyle science, environment. arts

Journalist Type

-

Seniority Positions

Industries

Medium Formats

Content

Total articles 273

  • I Have These 15 Under-$50 Gifts Bookmarked and Ready to Go

    By Nayiri Mampourian| Who What Wear Verified I know we're only a few weeks into November, but I've been shopping for gifts since the minute October came to an end. I like to start early so I can figure out how to maximize the gift-giving joy by being intentional about my purchases. Plus, I have more than 15 people on my list this year, so I've been on the hunt for affordable items that pack a punch.

    By Nayiri Mampourian · Who What Wear

    Nov. 15, 2024

  • I Have These 15 Under-$50 Gifts Bookmarked and Ready to Go

    By Nayiri Mampourian| Who What Wear Verified I know we're only a few weeks into November, but I've been shopping for gifts since the minute October came to an end. I like to start early so I can figure out how to maximize the gift-giving joy by being intentional about my purchases. Plus, I have more than 15 people on my list this year, so I've been on the hunt for affordable items that pack a punch.

    By Nayiri Mampourian · Who What Wear

    Nov. 15, 2024

  • Every Makeup, Skincare, and Haircare Product I'm Stocking Up on From Nordstrom

    By Nayiri Mampourian| Marie Claire Verified When it comes to beauty products, there are two things every shopper wants: quality and effectiveness. Nordstrom has one of the best-curated beauty selections, offering a wide range of items that fit the bill. Whether you're refreshing your beauty routine or looking for a gift, this multi-brand retailer ensures you're investing in products that will last you in the long run. That's why I'm turning to Nordstrom for all my essentials this winter.

    By Nayiri Mampourian · Marie Claire

    Nov. 04, 2024

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Company Info

Who What Wear

Who What Wear is a digital fashion, beauty, and lifestyle publication founded in 2006 by Hillary Kerr and Katherine Power. Based in Los Angeles, with additional offices in New York City, London, and Minneapolis, the company operates under Clique Brands and was acquired by Future plc in 2022. It started as a daily email newsletter focused on celebrity style and has grown into a multi-platform media brand. The company offers digital publishing through its websites, providing trend reports, shopping guides, and beauty tutorials. It also hosts the *Second Life* podcast, featuring interviews with industry leaders. Who What Wear collaborates with Target to create an affordable, size-inclusive clothing line and has launched *Versed*, a clean skincare brand. The brand targets style-conscious consumers looking for accessible luxury and trend guidance, engaging with advertisers through its parent company for cross-platform marketing opportunities.

West Hollywood, California, United States

+1 323-648-5600

Founded: 2006