Neil Argent - Profile and Journalist Details
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Neil Argent
Verified
Publishing Director, Figaro Digital
Beats
Everything Outdoors
I don't have much I will not cover.
Content
By Imogen Judd, Neil Argent| Figaro Digital Verified 1. You might stereotype Gen Z as sort of colourful, rule defying teens. But they’re not. The oldest in the cohort are now 26, and it’s a vital part of any brand’s strategy to connect with them in a meaningful way.
By Neil Argent| Figaro Digital Verified Marketers look to real time market insights, brand-building and alternative marketing solutions as leading hopes to remain relevant More than half (51%) of marketing decision-makers across key European markets agree that the future of marketing seems uncertain, given the economic environment. This viewpoint comes amid a range of uncertainties impacting their working lives, with 84% reporting that the current economic situation has impacted their marketing strategy.
By Imogen Judd, Neil Argent| Figaro Digital Verified 1. You might stereotype Gen Z as sort of colourful, rule defying teens. But they’re not. The oldest in the cohort are now 26, and it’s a vital part of any brand’s strategy to connect with them in a meaningful way.
Company Info
Figaro Digital
Figaro Digital is a UK-based organization focused on digital marketing education and networking. It serves as a hub for marketers from various brands and agencies, providing events, resources, and case studies to promote professional growth and collaboration. The company organizes summits, seminars, spotlights, and conferences that cover emerging trends in digital marketing, such as AI, SEO, PPC, email marketing, and content strategy. These events emphasize actionable insights and networking opportunities for industry professionals. Figaro Digital also publishes articles and case studies from leading agencies and brands, offering practical takeaways for enhancing online marketing and customer engagement. In addition to event hosting, Figaro Digital facilitates connections between brands, agencies, and technology providers, driving innovation in the marketing space. It positions itself as a thought leader, bridging theoretical knowledge with practical implementation through collaborative learning.
+44 1727 220520
Founded: 2008