Neil Ewen - Profile and Journalist Details
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Neil Ewen
Verified
Editor, Strategy Online
Ontario
Beats
Content
By Neil Ewen Verified| Strategy Online Verified BrandSpark research suggests the most trusted brands in Canada can command 15% higher price premiums than others in their categories – and 75% of consumers say that the BrandSpark Most Trusted by Canadian Shoppers logo is an important factor in their purchase decisions. Those are just two of the findings unveiled last month in the 12th annual edition of the BrandSpark Most Trusted Awards.
By Neil Ewen Verified| Strategy Online Verified Google may have dropped its cookie deprecation plans, but the need for brands to future-proof their digital advertising strategies remains. For global tech and media company GumGum and its clients, that means a privacy-first approach, focused on context, attention, and innovative creative content.
By Neil Ewen Verified| Strategy Online Verified BrandSpark research suggests the most trusted brands in Canada can command 15% higher price premiums than others in their categories – and 75% of consumers say that the BrandSpark Most Trusted by Canadian Shoppers logo is an important factor in their purchase decisions. Those are just two of the findings unveiled last month in the 12th annual edition of the BrandSpark Most Trusted Awards.
Company Info
Strategy Online
Ontario, Canada