Neil Griffiths - Profile and Journalist Details
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Neil Griffiths
Verified
Podcast Host, The Plug with Neil Griffiths
Sydney
Beats
MoviesLegal Archeology History
Content
By Neil Griffiths Verified| Mumbrella Verified The way brands connect with audiences has changed. Ten years ago, it was all about partnering with celebrities and major events through traditional sponsorships – a safe strategy aimed at reaching everyone. These days, brands understand the value of authentic communication and that’s become the priority. It’s not about just being seen anymore; it’s about making meaningful connections through bespoke cultural campaigns that move the needle.
By Neil Griffiths Verified| Mumbrella Verified Greg Hoffman – “There’s nothing worse than lazy marketing”The very first episode of the one-on-one series featured the former Nike CMO and headlining act at this year’s Mumbrella360 conference, Greg Hoffman. In this chat, Hoffman talked about the brand leader’s 28-year stint at Nike and looked back at some memorable campaigns, including working with iconic figures like Michael Jordan and Tiger Woods.
By Neil Griffiths Verified| Mumbrella Verified The way brands connect with audiences has changed. Ten years ago, it was all about partnering with celebrities and major events through traditional sponsorships – a safe strategy aimed at reaching everyone. These days, brands understand the value of authentic communication and that’s become the priority. It’s not about just being seen anymore; it’s about making meaningful connections through bespoke cultural campaigns that move the needle.
Company Info
The Plug with Neil Griffiths
Mumbrella is Australia's leading media and marketing industry news platform, established in December 2008 by Tim Burrowes. Now part of Diversified Communications Australia, it is headquartered in North Sydney, New South Wales, and employs between 11 to 50 people. The company generates an estimated annual revenue of $10 million. Mumbrella offers a range of services, including daily news updates, investigative journalism, and opinion pieces. It hosts significant events like Mumbrella360, which attracts over 2,000 attendees, and the Mumbrella Awards, recognizing excellence in the industry. Additionally, Mumbrella provides professional development courses tailored for media and marketing professionals. The platform also features digital content such as news articles and newsletters, and engages in partnerships with brands for product launches and event sponsorships. Recognized as a primary source of media and marketing news in Australia, Mumbrella continues to expand its reach through strategic collaborations and digital initiatives.
Sydney, New South Wales, Australia
+61 2 8296 0200
Founded: 2008