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Niamh Carroll

Niamh Carroll

Verified

Senior Reporter, Effectiveness and Growth, Marketing Week

Belfast, London

Final Covers

Cybersecurity, Web3,AI SaaS, Blockchain, Cloud New Technology, Product Review and Interviews., Funding Artificial Intelligence, Emerging Technologies, Startups Biotechnology

Doesn’t Cover

Religion, Politics,

Journalist Type

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Seniority Positions

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Industries

Medium Formats

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Content

Total articles 1884

  • Price discipline is necessary to fuel growth

    By Niamh Carroll Verified, Molly Innes Verified, Charlotte Rogers Verified| Marketing Week Verified Taking a firm stance on pricing is necessary to fuel growth in the beer category, was Heineken’s message to investors today (16 April). During the brand’s first quarter of 2025, ending 31 March, consolidated volumes fell 4.9% year-on-year in Europe. While the company sold less beer than it did during the same period last year, it grew price-mix by 1.4%, meaning it increased prices versus the year prior.

    By Niamh Carroll Verified, Molly Innes Verified, Charlotte Rogers Verified · Marketing Week

    Apr. 16, 2025

  • Are brands rethinking how they work with agencies?

    By Grace Gollasch Verified, Niamh Carroll Verified, Charlotte Rogers Verified| Marketing Week Verified Are brands rethinking how they work with agencies? As marketers come under increasing pressure, the ways brands and agencies work together are evolving. From consolidating multiple agencies under one holding group to opting for project-based work over longer-term partnerships and working with channel specialists, brands are constantly rethinking how they work with agencies.

    By Grace Gollasch Verified, Niamh Carroll Verified, Charlotte Rogers Verified · Marketing Week

    Apr. 15, 2025

  • Price discipline is necessary to fuel growth

    By Niamh Carroll Verified, Molly Innes Verified, Charlotte Rogers Verified| Marketing Week Verified Taking a firm stance on pricing is necessary to fuel growth in the beer category, was Heineken’s message to investors today (16 April). During the brand’s first quarter of 2025, ending 31 March, consolidated volumes fell 4.9% year-on-year in Europe. While the company sold less beer than it did during the same period last year, it grew price-mix by 1.4%, meaning it increased prices versus the year prior.

    By Niamh Carroll Verified, Molly Innes Verified, Charlotte Rogers Verified · Marketing Week

    Apr. 16, 2025

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Company Info

Marketing Week

Marketing Week is a prominent publication and online resource focused on the marketing industry. Founded in 1978 by Michael Chamberlain and Anthony Nares, it has been a key player in documenting and analyzing significant trends, events, and figures in marketing for over 40 years. The platform offers independent analysis, articles, and insights on modern marketing challenges and opportunities. It provides news and expert opinions on various topics, including digital marketing and brand management. Marketing Week also organizes events and webinars that connect marketing professionals to discuss industry developments and best practices. Additionally, the company hosts awards ceremonies to recognize outstanding achievements in marketing. Its audience includes marketers and advertising professionals from diverse industries, all seeking to enhance their marketing strategies.

London, England, United Kingdom

+44 20 7970 4924

Founded: 1978