Niamh Leonard-Bedwell - Profile and Journalist Details
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Niamh Leonard-Bedwell
Verified
FMCG Editor, The Grocer
London
Beats
Food and travel
Content
By Niamh Leonard-Bedwell Verified| The Grocer Verified Nairn’s has jumped on the Biscoff trend, launching what it claims is a “first-to-market” gluten-free caramelised biscuit. The NPD, called Caramelised Biscuit Moments, is made from wholegrain oats, and claimed to contain 35% less sugar than standard gluten-free biscuits with a “light and crunchy texture perfect for dunking”.
By Niamh Leonard-Bedwell Verified| The Grocer Verified Hot cross buns have soared in price by as much as 44% in the mults and discounters this year, amid tight supplies of sultanas and butter. The Grocer analysed the base prices of 29 SKUs available this year and last in the traditional big four, Waitrose, Aldi, Iceland and Lidl. Our analysis revealed 22 pre-promotional prices have risen by an average of 12.2%, five have stuck at the same price and only two are cheaper [Assosia 25 March 2024 vs 14 April 2025].
By Niamh Leonard-Bedwell Verified| The Grocer Verified Nairn’s has jumped on the Biscoff trend, launching what it claims is a “first-to-market” gluten-free caramelised biscuit. The NPD, called Caramelised Biscuit Moments, is made from wholegrain oats, and claimed to contain 35% less sugar than standard gluten-free biscuits with a “light and crunchy texture perfect for dunking”.
Company Info
The Grocer
The Grocer is a prominent British publication that has been serving the grocery retail sector since 1862. Published by William Reed Ltd, it is recognized as the leading source of news, analysis, and insights for the UK's grocery and Fast-Moving Consumer Goods (FMCG) industry. The company operates as a private limited entity, with its registered office located in Finchley, London. The Grocer offers a weekly print magazine and a dynamic online platform that covers the entire FMCG sector. It publishes various newsletters tailored to different stakeholders in the industry. The company also hosts notable awards programs, such as The Grocer Gold Awards and The New Product & Packaging Awards, celebrating achievements in the field. Additionally, it organizes webinars, conferences, and business lunches to promote networking opportunities. The Grocer provides recruitment services, focusing on attracting quality candidates in sales, marketing, and retail, making it a key resource for professionals in the sector.
Crawley, England, United Kingdom
+44 129 361 3400
Founded: 1862