Nick Dormon - Profile and Journalist Details
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Nick Dormon
Verified
Contributor, Elite Business Magazine
London
Beats
scifi, politics finance, economicsClimate tech, climate science
gadgets, b2b
Content
By Nick Dormon| Elite Business Magazine@ Machines and automation are essential to the smooth running of our complex societies but there is a danger in all their logic and efficiency that they get between us humans, creating barriers to our deeply embedded and often subtle social behaviours. Brands hunger for deeper connections with their consumers but they are guilty as any for unintentionally putting up these barriers to the people they look to serve.
By Nick Dormon| Elite Business Magazine@ Phygital – what a horrid word, but I don’t have anything better to describe the new interface relationship brands have with their consumers. Brand identities have a difficult job to get noticed and connect to consumers in this complex world, but the basics of branding still apply. Your brand still needs to be recognisable and relatable whatever the interaction. It used to be quite straight forward.
By Nick Dormon| Elite Business Magazine@ Machines and automation are essential to the smooth running of our complex societies but there is a danger in all their logic and efficiency that they get between us humans, creating barriers to our deeply embedded and often subtle social behaviours. Brands hunger for deeper connections with their consumers but they are guilty as any for unintentionally putting up these barriers to the people they look to serve.
Company Info
Elite Business Magazine
Elite Business is a UK-based media company founded in 2012, focusing on business publications. With an annual revenue of $7 million, it serves startups, SMEs, and innovative enterprises. The company aims to provide fresh perspectives and support entrepreneurial growth, positioning itself as a champion for new business. Elite Business publishes *Elite Business Magazine*, which covers topics like automation, alternative finance, and SME trends. It also offers a digital edition for subscribers and hosts events such as the annual Elite Business Top 100 Awards and the Elite Business Live conference. The company engages with a community of over 10,000 portfolio careerists through The Portfolio Collective, fostering connections among professionals. The company emphasizes disruptive business models and recognizes top-performing SMEs through its awards, enhancing its credibility in the industry. It offers free 12-month subscriptions to broaden its reach among startups and SMEs, making valuable content accessible to its audience.
London, United Kingdom
+44 12 4567 3700
Founded: 2012