Nick Hall - Profile and Journalist Details
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Nick Hall
Verified
Editor-in-Chief, Man of Many
Sydney
Beats
Biography
I'm a big believer in the power of content. As the Editor-in-Chief of Man of Many, Australia's largest men's lifestyle publication, I oversee the production of product journalism and lifestyle coverage with a male scope. Since joining the publication in March 2020, I have spearheaded a new editorial strategy, leading to an increase in monthly page views of over 350%. Under my direction, Man of Many has been able to secure Brand of Year, Newsletter of the Year and Consumer Publication of the Year at the 2021 Mumbrella Publish Awards, following on from our success as Website of the Year in 2020. Personally, I was named Journalist of the Year in B&T's Best of the Best Awards in 2021, after b being named as a finalist in B&T's 30 Under 30 Awards for outstanding journalism in the same year.
Fashion, Sport FMCG, FitnessEntertainment, Technology Pop-Culture, Travel
Content
Company Info
Man of Many
Man of Many is Australia's largest men's lifestyle media platform, founded in 2012 by Scott Purcell and Frank Arthur. Initially a side project, it became a full-time venture in 2016. The platform has grown significantly, reaching over 2.1 million readers monthly and boasting a social media following of 900,000. Recognized as Brand of the Year at the 2021 Mumbrella Publish Awards, it emphasizes sustainability and has operated as a carbon-neutral publication since 2024. The site offers curated content across various categories, including grooming, technology, style, and pop culture. It specializes in product reviews, buying guides, and trend analysis, utilizing an SEO-driven approach to enhance organic traffic. Man of Many monetizes through digital advertising, sponsored content, and affiliate marketing, targeting affluent, style-conscious male demographics. The company is entirely bootstrapped and achieved $4 million in annual revenue by 2023, reflecting its successful growth strategy and commitment to high-quality journalism.
Sydney, New South Wales, Australia
+61 421 391 841
Founded: 2012