Nico Martini - Profile and Journalist Details

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Biography

Born and raised in Texas, Nico Martini is a best-selling author of the 2018 release, Texas Cocktails and the 2021 release, Texas Whiskey (both with Cider Mill Press Publishing) and is the Co-Founder of Grayson Whiskey, as well as Bar Draught. He is also a regular contributor to American Whiskey Magazine. Nico has become a thought leader and innovator within the spirits industry and has presented at numerous events, including Tales of the Cocktail, San Antonio Cocktail Conference, BevCon, Catersource, Nightclub & Bar Show, Bar Institute, several USBG conferences, and Portland Cocktail Week. Nico holds a master’s degree in Emerging Media & Communications from the University of Texas at Dallas, where he was a Guest Lecturer, teaching Digital Marketing Design and Self-Branding Through Social Media. Prior to his transition to spirits, Nico worked in a variety of fields. He was a Program Director and afternoon drive for CBS Radio's Indie-verse 100.3 HD2 in Dallas, toured the U.S. with hippie jugglers, performed in wild west comedy shows across the nation, and is a member of the Lincoln Center Director’s Lab. He received, but didn’t accept, a hockey scholarship to Penn State and recently gave a TEDx talk on cocktails. He’s also the biggest Texas whiskey apologist you’ll ever meet and yes, Martini is his real last name.

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