Nina Mishkin - Profile and Journalist Details
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Nina Mishkin
Verified
Creative Strategy, Adweek
Beats
humanitarian aid nuclear weapons, Foreign policy, pentagon policy and staff. conflicts, crises wars, defense contractors, military programs veterans
Content
By Nina Mishkin| Adweek Verified Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these days.
By Nina Mishkin| Adweek Verified Editor's note: Today's column is part of a series with Snap on augmented reality . Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel.
By Nina Mishkin| Adweek Verified Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these days.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
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Founded: 1979