Nisha Qureshi - Profile and Journalist Details
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Nisha Qureshi
Verified
Correspondent, Best Media Info
Mumbai
Beats
Art , Health , Technology, Food, Travel, Culture
Fashion
Content
By Nisha Qureshi Verified| Afaqs!@ Bollywood has long embraced a charming fantasy—song sequences where lovers, dressed in vibrant outfits, suddenly burst into dance in snow-covered mountains, often set in Switzerland or a picturesque European village. Thanks to filmmakers such as Yash Raj, it continues to influence Bollywood movies, such as Rocky aur Rani ki Prem Kahaani (2023). Two recent ad campaigns have cleverly tapped into this cinematic quirk, each with its own modern spin.
By Nisha Qureshi Verified| Afaqs!@ Wakefit's new ad, part of its Gaddagiri campaign, takes a humorous jab at the recent controversy surrounding comedian Kunal Kamra and his alleged comments about the Deputy Chief Minister of Maharashtra. The ad emphasises how a good night’s sleep can help individuals relax instead of reacting with outrage to differing views and jokes. As the brand’s CMO stated on social media while promoting the campaign, “What the world offers us is not in our control; how we react is.
By Nisha Qureshi Verified| Afaqs!@ Bollywood has long embraced a charming fantasy—song sequences where lovers, dressed in vibrant outfits, suddenly burst into dance in snow-covered mountains, often set in Switzerland or a picturesque European village. Thanks to filmmakers such as Yash Raj, it continues to influence Bollywood movies, such as Rocky aur Rani ki Prem Kahaani (2023). Two recent ad campaigns have cleverly tapped into this cinematic quirk, each with its own modern spin.
Company Info
Best Media Info
BestMediaInfo.com is a prominent B2B news platform in India's Media and Entertainment sector, focusing on advertising, marketing, and media industry news. Established in August 2010 and headquartered in New Delhi, it has become a trusted source for industry-specific insights, promoting "JOURNALISM OF IMPACT" to foster positive changes. The company has reported an annual revenue of $5 million and employs around 9–10 professionals. The platform offers in-depth analysis, breaking news, and features on advertising campaigns, media trends, and marketing strategies. It tracks significant industry developments, including high-profile hires and leadership changes. BestMediaInfo also publishes industry reports covering topics like streaming monetization and gender representation in advertising. The platform collaborates with major industry players and features partner content, showcasing its connections within the media landscape.
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Founded: 2010