Olivia Jakiel - Profile and Journalist Details
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Olivia Jakiel
Verified
Writer, Parade Magazine
Los Angeles
Beats
Celebrities FashionBeauty
Content
Lo Bosworth Reveals If She Keeps in Touch With ‘The Hills’ Co-Stars After 'Very Weird' Experience (Exclusive)
'The Valley's Nia Sanchez and Daniel Booko Reveal If They're Open to Filming Upcoming Birth (Exclusive)
Lo Bosworth Reveals If She Keeps in Touch With ‘The Hills’ Co-Stars After 'Very Weird' Experience (Exclusive)
Company Info
Parade Magazine
Parade is a size-inclusive underwear brand founded in 2019 by Cami Téllez and Jack DeFuria. The company focuses on creative and expressive basics, offering bold designs such as neon leopard and mushroom-patterned briefs. In 2023, Parade was acquired by Ariela & Associates and has since expanded its product line to include underwire bras. The brand has established retail partnerships with Urban Outfitters and Target. Parade employs innovative marketing strategies, utilizing micro-influencers known as "Parade Friends" and engaging in Instagram campaigns. By 2022, the brand had built a community of 10,000 ambassadors. Parade also emphasizes body positivity and has operated a storefront in SoHo.
Miami, New York, , United States
+1 212-450-7000
Founded: 1960