Olivia Shalhoup - Profile and Journalist Details

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Olivia Shalhoup

Olivia Shalhoup

Verified

Writer, Substack

Brooklyn

Biography

I write about social media marketing and PR trends, focusing on the music and fashion industries.

Final Covers

PR , Fashion , Music Trends , Social Media Marketing

Doesn’t Cover

Wellness, gossip, celebrities

Seniority Positions

Industries

Medium Formats

Content

Total articles 2

  • Rollout Roundup: The Best Drill Rollouts, UK vs Us Edition

    By Olivia Shalhoup, Rollout Roundup| Substack@ Collaborations make the world go round. Let’s Start with the UK. 98s - ‘We Da 1s’(Prod by LucasDante)Kicking off with the East London drill collective, 98’s and their single ‘We Da 1s’:Firstly, the colourful visuals directed and filmed by Groundworks and Rich Power Films cleverly showcased their individualism which was visually depicted by each member standing in separate coloured boxes, as if they were on individual TV screens.

    By Olivia Shalhoup, Rollout Roundup · Substack

    May. 24, 2021

  • Rollout Roundup: The Best Marketing Rollouts of This Week's Releases — AMETHYST

    By Olivia Shalhoup| amethyst-collab.com@ You’ve heard of music critics, but let me be the first to introduce you to rollout critics. by Olivia ShalhoupI have always loved music, but as a marketer myself, I can't help but let the rollout of a project or song overpower my thoughts about it. I hope you enjoy my thoughts, and that others who love engaging in dialogue about the marketing behind our favorite artists can find a community here with me. 3.

    By Olivia Shalhoup · amethyst-collab.com

    Mar. 26, 2021

As seen in

Company Info

Substack

Substack is an American online platform that supports subscription-based content, including newsletters, podcasts, and video. Founded in 2017 by Chris Best, Jairaj Sethi, and Hamish McKenzie, the company is based in San Francisco, California. The founders aimed to create a space where writers could earn a living directly from their readers, inspired by successful subscription newsletters. The platform offers a variety of services for creators, including publishing tools for digital content, payment infrastructure for managing subscriptions, and analytics to track audience engagement. Substack also provides design tools for customizing content appearance and community-building features. The platform has gained popularity among writers and media professionals, with notable publications like Bill Bishop's *Sinocism* leading the way. By 2021, Substack had reached one million paid subscribers and reported revenue of $9 million, reflecting its significant impact on the media landscape.

San Francisco, California, United States

'+1 415-592-7299

Founded: 2017