Ophelia Gumm - Profile and Journalist Details
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Ophelia Gumm
Verified
Editorial Intern, Drapers
United Kingdom
Beats
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Content
By Ophelia Gumm| Drapers Verified The 1959 sq ft store, which is based in a unit on the upper level in the Trafford Centre next to Schuh Kids, will feature improved product displays, full-height ceilings and an immersive brand environment. The reopening event on 21 March will be held in collaboration with trainer brand New Balance. As part of this, customers will be able to explore a dedicated New Balance activation space and installation, showcasing the latest releases and performance ranges.
By Ophelia Gumm| Drapers Verified In February, the retailer conducted the trial in its Stoke store as it looked to seek new ways to deter theft and ensure the safety of its employees. The store's manager Clair Cowie, said: "Body cameras have been a game changer. They’ve not only deterred theft but also increased confidence among staff. The added layer of protection has been well received by our customers. It’s brought a new level of trust and transparency to our store.
By Ophelia Gumm| Drapers Verified The 1959 sq ft store, which is based in a unit on the upper level in the Trafford Centre next to Schuh Kids, will feature improved product displays, full-height ceilings and an immersive brand environment. The reopening event on 21 March will be held in collaboration with trainer brand New Balance. As part of this, customers will be able to explore a dedicated New Balance activation space and installation, showcasing the latest releases and performance ranges.
Company Info
Drapers
Draper's & Damon's is a women's fashion retailer focused on stylish clothing for women over 50. Founded in 1927 by Virginia Draper in Pasadena, California, the company is now headquartered in Irvine, California, and operates under Bluestem Brands, Inc. It offers a mix of e-commerce, a quarterly catalog, and around 30 physical stores. The brand specializes in a variety of apparel, including dresses, shirts, pants, jackets, and special occasion wear, featuring unique designs with floral prints and embellishments. They also provide Slimtacular jeans for a flattering fit and seasonal collections that include travel-friendly options. Draper's & Damon's caters to a diverse range of sizes, including petites and plus sizes, and emphasizes comfort and sophistication in its designs, incorporating customer feedback throughout the process. The company aims to empower women with fashionable, versatile styles suitable for both everyday wear and special events.
'+1 952-656-3700
Founded: 1927