Paolo Ferrarini - Profile and Journalist Details
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Paolo Ferrarini
Verified
European Editor, Cool Hunting
Beats
theatre
Content
By Paolo Ferrarini, Travis Hung Verified| Vogue Taiwan Verified 文化是一個團隊遊戲，所有藝術形式都參與其中，共同創造美麗。但也需要人們，這些人受到集體精神的指引，不斷追求新穎的事物。這一點對於像Louis Vuitton這樣的品牌尤為真實，因為創意合作是品牌DNA的一部分。我們將在米蘭設計週期間親自體驗到這一點，當時，位於蒙特拿破崙街的新精品店將對外開放。新店位於新古典主義風格的塔維爾納宮（Palazzo Taverna），將展示Louis Vuitton的所有傳統產品系列，還包括Objs Nomades系列、餐桌藝術、裝飾品、遊戲物品以及全新的Signature Collection。此外，店內還會設有酒吧和餐廳。 我們與Louis Vuitton執行長暨總裁彼得羅·貝卡里進行了對話。自2023年以來，他一直領導Louis Vuitton，並曾在Fendi和Dior擔任同樣的職位。他是引領這個項目的指揮官，並負責將這家精品店打造成可以多方面體驗的場所。 「這次開店與設計週息息相關」，他說，「因為我們是與Peter Marino合作的，我們也特別注重保持米蘭的風格。人們來這裡不僅是為了購買產品，還是為了聆聽美麗的故事。」Louis...
‘The future of retail is retailtainment’: An interview with Louis Vuitton CEO and president Pietro Beccari
By Paolo Ferrarini| Vogue Business Verified This article first appeared on Vogue Italia. Culture is a team game, where all the arts participate in creating beauty. But it also takes people, constantly seeking the new. This is especially true for a brand like Louis Vuitton, where creative collaborations are part of the company’s DNA. Take for example, the brand’s latest boutique on Via Monte Napoleone in Milan, which opened on Friday.
By Paolo Ferrarini, Travis Hung Verified| Vogue Taiwan Verified 文化是一個團隊遊戲，所有藝術形式都參與其中，共同創造美麗。但也需要人們，這些人受到集體精神的指引，不斷追求新穎的事物。這一點對於像Louis Vuitton這樣的品牌尤為真實，因為創意合作是品牌DNA的一部分。我們將在米蘭設計週期間親自體驗到這一點，當時，位於蒙特拿破崙街的新精品店將對外開放。新店位於新古典主義風格的塔維爾納宮（Palazzo Taverna），將展示Louis Vuitton的所有傳統產品系列，還包括Objs Nomades系列、餐桌藝術、裝飾品、遊戲物品以及全新的Signature Collection。此外，店內還會設有酒吧和餐廳。 我們與Louis Vuitton執行長暨總裁彼得羅·貝卡里進行了對話。自2023年以來，他一直領導Louis Vuitton，並曾在Fendi和Dior擔任同樣的職位。他是引領這個項目的指揮官，並負責將這家精品店打造成可以多方面體驗的場所。 「這次開店與設計週息息相關」，他說，「因為我們是與Peter Marino合作的，我們也特別注重保持米蘭的風格。人們來這裡不僅是為了購買產品，還是為了聆聽美麗的故事。」Louis...
Company Info
Cool Hunting
COOL HUNTING is an independent media platform and creative studio founded in 2003 by Josh Rubin and Evan Orensten. Based in New York City, the company has a team of around 40 employees and generates approximately $6 million in annual revenue. It focuses on the intersection of design, culture, and technology, producing original content that inspires creative professionals and thought leaders. The company offers editorial content that includes articles, interviews, and features on emerging trends in design and technology. Its creative studio provides content strategy, branding, and marketing services, drawing on insights from its editorial work. COOL HUNTING also engages in sponsored collaborations with brands, producing labeled content while adhering to transparency guidelines. The company operates with a hybrid business model that includes advertising, sponsored partnerships, and consulting, emphasizing authenticity and a commitment to showcasing innovative ideas.
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Founded: 2003