Paul de Coustin - Profile and Journalist Details
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Paul de Coustin
Verified
Deputy Editor-in-Chief, Digital department, La Croix
Paris
Beats
Eishockey
I'm open to covering any topic.
Content
Company Info
La Croix
LaCroix is an American brand of sparkling water that originated in La Crosse, Wisconsin, and was first introduced in 1981 by G. Heileman Brewing Company. The brand is now owned by National Beverage Corp., which acquired it in 1996. LaCroix is known for its extensive range of over 20 flavors, including orange, coconut, passionfruit, and pamplemousse (grapefruit). The brand also features specialized lines like Cúrate, offering more exotic flavors, and LaCroix NiCola, which is infused with cola essence. LaCroix focuses on the production and distribution of its sparkling water through a network of 12 manufacturing plants across the United States. The brand emphasizes health by providing products free from artificial preservatives and sweeteners. LaCroix engages with consumers through online platforms, sharing mocktail recipes and fostering interaction. The brand has gained popularity among health-conscious consumers and is widely available in retail stores and online.
Montrouge, Ile-de-France, France
Founded: 1883