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Paul Ferron
Verified
Principal Analyst, Forrester Research
Beats
Global airspace integration issues and regulation. Urban Air MobilityDrones UAV
Tech, cars
Content
By Eric Zines, Paul Ferron, Seth Marrs| Forester Blog@ For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness (learning and development) capabilities. We call this new category “revenue enablement platforms,” or REPs. Content and readiness have been on a convergence course since the flurry of acquisitions in 2021.
By Lisa Gately, Paddy Harrington, Paul Ferron| Forester Blog@ A couple of weeks ago I attended the fourth annual Marketing AI Conference (MAICON) in Cleveland, and the insights and inspiration are still resonating. MAICON was created by the Marketing AI Institute to help marketing leaders and practitioners understand, pilot, and successfully scale the use of AI in their organizations. The conference fosters a uniquely collaborative community atmosphere, with highly engaged attendees. The event is notable for a shared spirit of generosity.
By Eric Zines, Paul Ferron, Seth Marrs| Forester Blog@ For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness (learning and development) capabilities. We call this new category “revenue enablement platforms,” or REPs. Content and readiness have been on a convergence course since the flurry of acquisitions in 2021.
Company Info
Forrester Research
Forrester Research, Inc. is a leading research and advisory firm that has been supporting global business and technology leaders for over 40 years. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester has a strong presence in major cities worldwide, including New York, London, and Singapore. The company is publicly traded on NASDAQ under the ticker symbol FORR and employs over 1,700 people. Forrester offers a wide range of services tailored to various business functions. These include insights and advisory services for technology leaders, marketing strategies for customer engagement, and support for enhancing customer experience. The firm also provides guidance on digital transformation and market trends to sales and product leaders. With a client base that includes 62% of the Fortune 100 companies, Forrester serves diverse industries such as healthcare, financial services, and manufacturing, delivering relevant insights to help businesses grow and innovate.
Newton, United States
+1 617-613-5730
Founded: 1983