Paul Hiebert - Profile and Journalist Details
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Paul Hiebert
Verified
Deputy Editor, Data and Insights, Adweek
New York
Beats
Travel, Improvement, Culture Career Progression, New York City., Jobs Employment, Career Advice, Education Resumes & Cover Letters,Software Developer Careers, Travel Hacking Remote Work, WFH
Making money online, sports, beauty/fashion.
Content
By Paul Hiebert Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 billion on online ads in 2024, up 15% compared to 2023, according to a new report from industry trade group the Interactive Advertising Bureau (IAB) and professional services firm PwC. The Summer Olympics and presidential election helped fuel the growth.
By Paul Hiebert Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As the way people shop and consume media continues to change, so does the role of chief marketing officer. Case in point: Just 40% of top marketers at Fortune 500 companies go by “chief marketing officer.” Some now have terms such as “growth,” “strategy,” or “communications” in their title alongside “marketing.” Others don’t use “marketing” at all.
By Paul Hiebert Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 billion on online ads in 2024, up 15% compared to 2023, according to a new report from industry trade group the Interactive Advertising Bureau (IAB) and professional services firm PwC. The Summer Olympics and presidential election helped fuel the growth.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979