Peter Ibarra - Profile and Journalist Details

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Peter Ibarra

Peter Ibarra

Verified

Head of Media, Adtech solution, Amperity

Final Covers

Smart Home, Security Cameras , Internet Security, Home Security , Consumer Technology, Home Technology

Doesn’t Cover

fashion, beauty, cleaning products

Journalist Type

Seniority Positions

Content

Total articles 28

  • Programmatic Buying & Programmatic Marketing

    By Elizabeth D’Arcy-Potts, Peter Ibarra

    Aug. 19, 2024

  • Maximise your ‘Olympic-Size’ ad spend with AI

    By Peter Ibarra

    Aug. 07, 2024

  • Programmatic Buying & Programmatic Marketing

    By Elizabeth D’Arcy-Potts, Peter Ibarra

    Aug. 19, 2024

As seen in

Company Info

Amperity

Amperity is a customer data platform (CDP) company founded in 2016 by Kabir Shahani and Derek Slager. The company helps global consumer brands leverage customer data to enhance growth and improve customer experiences through advanced data integration and machine learning. Amperity specializes in unifying fragmented customer data to create comprehensive profiles. Its patented Amperity ID system assigns unique identifiers to customer clusters, updating daily to ensure accuracy. The platform includes a Customer Data Cloud that centralizes data from various sources, AI-driven data integration for cleaning and enriching data, and Amperity.js, a JavaScript SDK for real-time website data streaming. The company also supports data lakehouse compatibility, allowing brands to manage customer data within their existing cloud infrastructure. Amperity targets well-known brands across industries such as retail, hospitality, and luxury goods, focusing on empowering them to unlock insights that lead to personalized experiences and operational efficiency.

Seattle, Washington, United States

'+1 206-432-8302

Founded: 2016