Philip Tappenden - Profile and Journalist Details
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Philip Tappenden
Verified
Owner and Editor, Soft Drinks International
Bournemouth
Beats
I hate to say this as someone who preaches inclusion but we focus tightly on LGBTQ stories. That's because our readers don't often see their lives and experiences in the spotlight of other media.
Content
By Philip Tappenden| Just-Drinks Verified Subscribe to Just DrinksJoin over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)Already a Member?
By Philip Tappenden, As owner| Just-Drinks Verified There’s a tinge of the old chicken-and-egg cliché in weighing up the reasons for the premium mixers boom of the past two decades. Has it been primarily driven by the move in many markets towards more sophisticated drinking experiences in bars, nightclubs and cafés? Or has the evolution of what has been dubbed ‘serious soft drinks’ been in itself a key contributor to the maturing of customer expectations in the on-premise (as well as for some at-home drinking occasions).
By Philip Tappenden| Just-Drinks Verified Subscribe to Just DrinksJoin over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)Already a Member?
Company Info
Soft Drinks International
Bournemouth, United Kingdom
+44 1202 842222