Pia Peterson - Profile and Journalist Details
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Pia Peterson
Verified
Photo Director, Lonely Planet
New York
Beats
nebraskageneral assignment narrative features
Content
Company Info
Lonely Planet
Lonely Planet is a well-known travel media company founded in 1972 by Tony and Maureen Wheeler. Based in Franklin, Tennessee, it operates as a subsidiary of Red Ventures and is recognized for its focus on independent and budget-conscious travel. The company gained prominence with its 1981 guide to India, which became a go-to resource for adventurous travelers. Lonely Planet provides a wide range of travel resources, including print and digital guides, mobile apps for trip planning, video content featuring destination documentaries, and travel magazines. The company caters to budget travelers, adventure seekers, and digital-native travelers, promoting sustainable tourism practices. With a global team of 400 staff and 200 authors, Lonely Planet has sold over 120 million books, making it a trusted name in travel publishing. Its core philosophy emphasizes accessibility and the belief that everyone deserves to experience the world.
New York, New York, United States
+161-3-8379-8000
Founded: 1973