Pierre Bouvard - Profile and Journalist Details
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Pierre Bouvard
Verified
Chief Insights Officer, WBMQ-AM (Savannah, GA)
New York
Beats
Mental health, Travel, Fashion , Home , Living, Culture, Beauty , Entertainment
Content
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
By Pierre Bouvard Verified| Westwood One Verified Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Over the last six years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:BrandCreativeReachRecencyTargetingHow would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
Seven Marketing Strategies For An Uncertain Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat
By Pierre Bouvard Verified| Westwood One Verified Click here to view a 17-minute video of the key findings. Click here to download a PDF of the slides. Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
By Pierre Bouvard Verified| Westwood One Verified Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Over the last six years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:BrandCreativeReachRecencyTargetingHow would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
Company Info
WBMQ-AM (Savannah, GA)