Rachel Axon - Profile and Journalist Details
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Rachel Axon
Verified
Olympics Reporter, Sports Business Journal
Gainesville
Beats
startups and businessLifestyle social development women issues
Content
Annie White taking creative approach in new role as U.S. Figure Skating's first chief commercial officer
By Rachel Axon Verified| Sports Business Journal Verified Faced with the opportunity of entering the Milan-Cortina Olympics with a bevy of stars and with a domestic Games not far on the horizon, U.S. Figure Skating created a chief commercial officer role for the first time in its history. The national governing body didn’t have to look far, elevating Annie White to the position after she spent three years as its senior director of marketing and sales. White started as CCO in April.
By Alex Silverman Verified, Rachel Axon Verified| Sports Business Journal Verified With the 2026 FIFA World Cup just more than 400 days away, many questions remain about the role the federal government, under the leadership of President Donald Trump, will play in putting on the event. Last month, FIFA President Gianni Infantino joined Trump in the Oval Office for the signing of an executive order establishing the White House Task Force on the FIFA World Cup 2026. This was a welcome development for host cities and other stakeholders.
Annie White taking creative approach in new role as U.S. Figure Skating's first chief commercial officer
By Rachel Axon Verified| Sports Business Journal Verified Faced with the opportunity of entering the Milan-Cortina Olympics with a bevy of stars and with a domestic Games not far on the horizon, U.S. Figure Skating created a chief commercial officer role for the first time in its history. The national governing body didn’t have to look far, elevating Annie White to the position after she spent three years as its senior director of marketing and sales. White started as CCO in April.
Company Info
Sports Business Journal
Sports Business Journal (SBJ) is a prominent media company dedicated to the sports industry. It provides extensive coverage, including news, analysis, and insights tailored for executives in sports business. SBJ aims to empower these professionals with the information needed to make informed decisions and foster partnerships. The company offers a range of services, including award-winning reporting, in-depth profiles, and expert opinions delivered through print, digital editions, newsletters, podcasts, and video. SBJ also hosts events and awards ceremonies that facilitate networking and lead generation among key stakeholders. Additionally, it provides access to a comprehensive database of data, research, and historical content, supporting strategic decision-making in the sports sector. Subscribers benefit from 49 print issues annually and digital access to a vast archive. With a history spanning over 30 years, SBJ has evolved significantly, including the acquisition of SportTechie in 2021, which enhances its focus on sports technology and innovation.
Charlotte, North Carolina, United States
+1 704-973-1410
Founded: 1998