Rashida Taylor - Profile and Journalist Details
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Rashida Taylor
Verified
Head of Fashion, GUAP
London
Beats
I really don't care about Godzilla, sorry.
Content
By Rashida Taylor| guap.co@ Christmas is well and truly around the corner. The days are getting colder, festive parties are happening, and it’s shopping time. One shopping bag that is particularly iconic on the streets of Britain is the duffle bag by JD, leading sportswear retailer. For their Christmas Campaign this year, titled Forever Forward, JD chose to celebrate this bag, which is fitting as this year marks 25 years of it being in circulation. This means that an entire generation have grown up with the bag.
By Rashida Taylor| guap.co@ What a night! The 2023 GUAP Gala was nothing short of cosmic excellence, with a star-studded turnout that pulled out all the stops in jaw-dropping, otherworldy outfits. On arriving at the beautiful Natural History Museum, guests were welcomed with drinks and then photographed on the red carpet. There was also a special photo and video experience Cosmic Dawn, featuring steps and an arch all in a resplendent pink.
By Rashida Taylor| guap.co@ Christmas is well and truly around the corner. The days are getting colder, festive parties are happening, and it’s shopping time. One shopping bag that is particularly iconic on the streets of Britain is the duffle bag by JD, leading sportswear retailer. For their Christmas Campaign this year, titled Forever Forward, JD chose to celebrate this bag, which is fitting as this year marks 25 years of it being in circulation. This means that an entire generation have grown up with the bag.
Company Info
GUAP
GUAP is a dynamic organization dedicated to empowering communities through creative, financial, and technological initiatives. It operates in media, blockchain, and community-building sectors, with a strong focus on supporting Black-owned businesses and creators. The company's mission is centered on "Tokenizing Black Spending," using blockchain technology to promote economic reinvestment in underserved communities. GUAP offers a range of services, including GUAP Magazine, which publishes music reviews and features on emerging artists, and educational resources through its platform, makethatguap.com. This platform provides tutorials, templates, workshops, and discounts to help creators and entrepreneurs succeed. Additionally, GUAP Coin is a cryptocurrency initiative aimed at addressing financial disparities and creating a decentralized ecosystem for Black-owned businesses. The company also collaborates with artists and brands on NFT drops and digital content monetization. GUAP fosters a private membership community that provides exclusive resources and networking opportunities, targeting Black entrepreneurs, artists, and small businesses to drive community-driven growth. Based in Miami Beach, FL, GUAP blends traditional media, fintech, and grassroots activism to create a unique presence in the creative economy.
London, England, United Kingdom
Founded: 2015